Your small business’ Twitter profile is dominated by its cover picture: the big image that stretches the entire way across the top of your profile. Given the visual impact of this image, it is one of your best tools for quickly and powerfully conveying what sets your business apart from the competition.
But designing the perfect cover picture becomes much harder when you think about the huge variety of devices people that people use to access Twitter. Personally, my largest monitor is a 50” TV connected directly to a desktop computer, and my smallest screen is the phone in my pocket.
This is challenging because Twitter is a responsive website, which means that it grows and shrinks to match the width of the viewer’s screen. So to design a good cover picture, you first need to understand which parts of the image will be covered on different sizes of screens.
This short video walks through where your key brand statements should be located on your Twitter cover picture, how to layout the image quickly and easily, what tools to use, and how to get the image onto Twitter when it is ready.
In that video, you saw how to use a simple template to guide the layout of your business’ cover image. This is the easiest way to make sure that you are putting their right content at the right place. So to make this as easy as pie for you, here is that exact template to download and use yourself: