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Why You Should Use Facebook Ads

Facebook is the world’s largest social media network, boasting a jaw-dropping 1.3 billion plus monthly users. While many people assume it’s only useful for sharing personal comments, it’s also a powerful marketing tool that business owners can use to promote their...

Local SEO Made Easy

Ranking a website for a specific keyword or phrase isn’t easy, and this task is made even harder when it involves local keywords. But there are some simple ways to encourage higher search rankings for geo keywords, which we’re going to discuss further in...

Why Isn’t My Website Ranking In Google?

This is a question many webmasters ask themselves. It’s discouraging (to say the least) when you invest countless hours of hard work into building and promoting your website, only to discover that it’s not ranking in Google for your target keyword. Common...

PPC vs SEO: Which Is Best?

A couple of traffic lights installations with the red ones turned on and the green and yellow off captured against a blue sky with several white clouds scattered over.There’s an age-old debate regarding which form of Internet traffic is the best. Some marketers...

Does Guest Blogging Still Work?

With Google cracking down on websites that violate its guidelines left and right, webmasters are more fearful than ever of building backlinks. It’s no secret that backlinks remain a prime ranking signal used by search engines, but the wrong backlinks can have...

Security Tips To Protect Your Website From Cyber Attacks

What measures have you taken to protect your website from hackers? Unfortunately, far too many webmasters overlook the importance of cybersecurity, assuming it only happens to bid businesses and brands. In reality, though, it’s often the smaller websites that...

How To Speed Up Your Website

Having a fast websites is important for a number of reasons. Several years ago, Google announced speed as a signal used in its search ranking algorithm, meaning fast-loading websites will receive a slight boost rankings boost. Furthermore, Amazon conducted a study in...

Best Practices For Google My Business

Google My Business (formerly known as Google Places) is a powerful marketing tool for entrepreneurs and small business owners.  Setting up a page here takes less than five minutes but can drive tons of new customers to your establishment. To maximize the effectiveness...

Top 5 Benefit of Email Marketing

More than 100 billion emails are sent and received each day, some of which are designed strictly for personal purposes, whereas others are used to promote a company’s products and services (source).  If you’re still skeptical of email marketing, check out...
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