Case studies, success stories and sales tools that help you find more clients and increase sales.
You get start-to-finish client success story research, writing, design, and production, all in one place. We also do it with more speed and skill – it’s all we do.
Best Sales Tools: Client Case Studies
TheOnePager™ (Research, write, design, edit, photo, 1-page)
This single-page narrative is an ideal quick-read format that covers the important details and gets your client front and center. The situation, challenges, needs and solutions are all captured in one place with an emphasis on being short, sweet and to the point.
TheTwoPager™ (Research, interview, write, design, edit, photos, pull-quotes, 2-pages)
This two-page story delivers more details and client contact background so readers get to know the players and decision-making process behind the business relationship. The interviewing and reporting is more in-depth and personal, so additional quotes, benefits, and results can be highlighted.
TheFourPager™ (Research, interview, write, design, edit, photos, pull-quotes, charts, graphs, 4-pages)
This four-page chronicle provides the space for complex problem and solution explanations, including more background, detailed multi-source quotes, dramatic photos, and infographic design. The model is the Fast Company feature article that is provocative and charming, as well as precise in thinking, writing and design.
More Sales Tools
The Buying Guide (Research, interview, competitive scan, tables, charts, write, design, edit, photos, 6 to 8-page buying guide)
This buying guide gives your prospects everything they need to intelligently buy a product or service like yours. This instructive, in-depth document allows you to gain the position of expert and educator. You show people how to make smart, informed buying decisions so they get what’s best for them. And business follows when you give away advice, knowledge, perspective and valuable information up front.
The WhitePaper™ (Research, interview, write, design, edit, graphics, 2-page white paper)
You have to bring your unique business proposition to life, and a point-of-view white paper is one of the best ways to do that. Avoid dry technical specs. This should be a fun and engaging position piece that shows how you think about your area of expertise. It should fit with your strategy and be built to last so your prospects, partners, and other collaborators can quickly understand your reason for being.
Success Story Video (Research, interview, write, design, edit, script, video record, post-editing, 1-2 minute client video)
Video is one of the most effective ways to tell stories and market your company. It can increase traffic to your site and draw in those that prefer to learn through video clips. Professional video used to be expensive, time-consuming and difficult to create. Not any longer. ClientKudos makes it easy and affordable.
Put your new marketing tools to work quickly. We design and implement the plan for you so it gets done and out the door:
- We put your new selling tools to work through email marketing, direct mail, sales team seminars, social media, media relations and much more
- Targeted lead generation mailings and integration with other sales tools: marketing kits, websites, trade shows, press kits, proposals, and industry periodicals
- Promotes your new success story and gets people reading it
- Clients are attracted to case studies about other companies