Better sales tools: Why we love success stories and case studies.
It’s hard to find more enjoyable and inspiring reading than well-written, engaging stories of winning in the face of challenges and obstacles. We love heroes that save the day, underdogs that triumph over larger opponents, and examples of will power and intelligence that result in success.
Business best-sellers have been most effective when focused on real companies that have faced hard problems and won. Think about the approach in Tom Peters’ In Search of Excellence, or Jim Collins’ Good to Great. These books are based on in-depth research about companies and their people, strategies, operations and plan execution. They are real stories and case studies about people enduring the challenges of daily business life, and finding a way to succeed with grace and style.
At ClientKudos, we specialize in the research, writing, design, and production of your success stories and case studies. We are Client Case Study and Success Story Experts that deliver high-impact, high-utility client success stories that help you build awareness, credibility and trust – and ultimately, win more business.
Success stories are being used today more than ever, and for good reason:
- enhanced trust and client relationships;
- shortened sales cycles;
- better sales tools for sales teams;
- improved search rankings and relevancy; and
- increased sales.
Our purpose is simple yet powerful: from start-to-finish, we produce client success stories and case studies that help you preserve existing revenue, and drive new revenue opportunities. We create your success stories with more speed, cost-effectiveness, professionalism, and quality than can be achieved with other resources.
Our business is dedicated to serving the entrepreneurs, marketing professionals, and small business owners like you who do great work, deliver results, and exemplify a winning attitude. Your client success stories are authentic and engaging – and merit being told well. We want to help you tell your story, win in the marketplace, and prosper for many years to come.
John Stevenson Bio
John is the founder of ClientKudos and is responsible for taking great care of clients. An experienced sales and marketing executive, he’s been fortunate to work at some of the smartest privately-held businesses in their respective fields. And in 20+ years of experience with these companies, he’s observed a very important winning characteristic – a steadfast service commitment to clients and employees. And now he brings the same tradition to ClientKudos.
John believes there’s real beauty and value in simplicity, and that success can be achieved with a rather basic formula: treat people right, cultivate curiosity, and do what you say you’re going to do. John lives in Kansas City, Missouri, with his wife, Sarah Jane, and their four children.